Scm Design for Water Distribution with Qfd Approach

Distribution plan for a bottled drinking water company in the Central Asian Region is developed using Quality Function Deployment (QFD). The QFD explores the essential customer expectations as important information to construct an efficient distribution plan to augment responsive water distribution Supply Chain (SC). The significant SC characteristics those are necessary in meeting the customer expectations are identified, Using QFD. The water bottling plant and the distribution centre are located far from the city, where corporate and residential customers are located. Current distribution plan of the company is benchmarked to determine competitive advantage among other companies engaged in similar business. QFD identify that the routing plan needs restructuring to leverage SC response time. New locations of distribution centers in city are necessary to improve delivery time considering traffic congestion during rush hours. Algorithms to develop spatial distribution plans, with overlay map, using SC network design software are discussed. The delivery plan shows how the routing is developed using city map. The analysis also demonstrates how to benchmark SC performance.